We’re in the 24-hour period when everyone in America is an ad critic, but it’s not as great this year. As I tweeted during the “big game”: One of the few times in recent years that the #SuperBowl game was…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
why even buy Super Bowl airtime for ads?
None of my Ferris Bueller theories panned out. Jalopnik discovered the Bueller ad was for Honda. Honda released the extended cut of their Super Bowl the ‘big’ game™ ad. It’s chock full of Ferris Bueller references (over two dozen, they…
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marketing in the stream
Since the days of the Cluetrain, it is accepted mantra that “markets are conversations”. However, I think this idea only seeped down to the creative and strategy levels in marketing. We really need to start paying more attention to media…
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numbers are not what they used to be
The television event is dead. After ABC heavily promoted it as the television event of the decade, the final episode of LOST on Sunday night was seen by about 13.6 million viewers. To put that in perspective, the final episode…
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