Tag Archives: media planning

monday morning quarterbacks

Posted on February 6, 2012 by Chris Houchens

We’re in the 24-hour period when everyone in America is an ad critic, but it’s not as great this year. As I tweeted during the “big game”: One of the few times in recent years that the #SuperBowl game was … Continue reading →

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why even buy Super Bowl airtime for ads?

Posted on January 30, 2012 by Chris Houchens

None of my Ferris Bueller theories panned out. Jalopnik discovered the Bueller ad was for Honda. Honda released the extended cut of their Super Bowl the ‘big’ game™ ad. It’s chock full of Ferris Bueller references (over two dozen, they … Continue reading →

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marketing in the stream

Posted on July 26, 2011 by Chris Houchens

Since the days of the Cluetrain, it is accepted mantra that “markets are conversations”. However, I think this idea only seeped down to the creative and strategy levels in marketing. We really need to start paying more attention to media … Continue reading →

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numbers are not what they used to be

Posted on May 26, 2010 by Chris Houchens

The television event is dead. After ABC heavily promoted it as the television event of the decade, the final episode of LOST on Sunday night was seen by about 13.6 million viewers. To put that in perspective, the final episode … Continue reading →

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caught with their pants down

Posted on March 23, 2010 by Chris Houchens

Back in February during “the big game”, there were two commercials with surprisingly similar creative executions. Both Dockers and CareerBuilder had spots that featured men without pants. If you can’t (or won’t) remember the ads, watch the Dockers ad here … Continue reading →

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