Tag Archives: mcdonalds

fishy facts

Posted on February 7, 2008 by Chris Houchens

Approximately 23% of the year’s sales of Filet-O-Fish sandwiches at McDonalds are purchased during a 40 day window that began today. Filet-O-Fish was invented in 1962 by a Cincinnati / Northern Kentucky McDonald’s franchisee who had stores located in a … Continue reading →

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Mc-Iced

Posted on May 1, 2007 by Chris Houchens

I continue to watch the attempted evolution of the McDonalds brand. It seems they to want to be the next Starbucks with all the coffee promotions they’ve been brewing lately. McDonalds has introduced a new iced coffee drink. At least … Continue reading →

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Cream and Sugar

Posted on November 13, 2006 by Chris Houchens

Saturday afternoon on the way to Nashville, I stopped at a McDonalds to get a Coke. Here’s the conversation that the person in front of me had with the cashier… GUY: Senior coffee, please MICKEY D: Would you like for … Continue reading →

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Decaf Venti Amplification and Clarification with Foam

Posted on March 17, 2006 by Chris Houchens

I wanted to clarify and add to my McDonalds “premium” post after something I saw on the news this morning. The focus of the story was that McDonalds is going after the morning coffee market now firmly held by Starbucks … Continue reading →

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Changing Words – Changing Brands

Posted on March 13, 2006 by Chris Houchens

Changing the way you talk about your product DOES NOT change the way consumers view your brand. In order to fully change a brand, you must change the consumer’s experience with your company…not just use different words to describe it. … Continue reading →

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