Tag Archives: marketing research

They’re doing what?

Posted on May 16, 2007 by Chris Houchens

I was talking to someone today at a media property about an organization that I used to be involved with. Apparently, the organization has taken an informal poll among their 70 or so employees about favorite radio stations, newspapers, TV, … Continue reading →

Posted in advertising, marketing | Tagged | 2 Comments

You know some of this

Posted on March 5, 2007 by Chris Houchens

Vizu Research in conjunction with Ad Age has done a blog readership study. Some interesting numbers, a few things you already knew, and some surprises: –How many and how often do people read blogs?-30.8% of blog readers read more than … Continue reading →

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Real Numbers

Posted on November 14, 2006 by Chris Houchens

As I said in this post and followed up with this post…when you do a survey and then publish the numbers, the numbers become real. When people are shown statistics, very few people will question the methodology that was used … Continue reading →

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Blogs as a Marketing Research Tool

Posted on April 11, 2006 by Chris Houchens

Alex asks the following question in the comments of my recent marketing research post…. “I know it’s not hugely scientific, but I’m sure with a little imagination a decent blog could provide businesses with very useful focus group style feedback.Comments … Continue reading →

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Lies, Damned Lies, and Statistics

Posted on April 10, 2006 by Chris Houchens

I see alot of misplaced gusto for marketing. Some of it comes in the form of bad print or broadcast advertising. And while bad ads or bad media buys are not as effective as they could be, at least they’re … Continue reading →

Posted in marketing, strategy | Tagged , , , , | 1 Comment