The whole Tropicana fiasco fascinates me. While the new image looks very modern (and generic), it turns out people don’t want trendy OJ packaging. They want to be able to quickly pick up their favorite orange juice at the grocery. My big…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
does not rhyme with orange
focus
I’ve always disliked focus groups as a marketing tool.But I hope you find as much useful information in your next focus group as they found out in this one. Pass it on…SharePrintEmailDiggReddit
buzzwords don’t work
A recent survey from Anderson Analytics has some interesting thoughts from senior marketing execs. Apparently, concepts like segmentation, brand loyalty and competitive intelligence are “hot”. Concepts such as the Long Tail and Six Sigma are on the way out. You…
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i’m an evil person
When the woman at the register handed me the receipt and explained to me like I was mentally challenged how I should log onto the Internets and take the customer satisfaction survey, I just was mildly annoyed. It was when…
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Engaged Media
Today, I had the chance to be at a meeting where a representative of Simmons Market Research Bureau gave a sneak peek of the methodology and findings of their new Multi-Media Engagement Study. Right now, it’s only being done with…
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