Tag Archives: marketing research

does not rhyme with orange

Posted on February 26, 2009 by Chris Houchens

The whole Tropicana fiasco fascinates me. While the new image looks very modern (and generic), it turns out people don’t want trendy OJ packaging. They want to be able to quickly pick up their favorite orange juice at the grocery. My big … Continue reading →

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focus

Posted on March 28, 2008 by Chris Houchens

I’ve always disliked focus groups as a marketing tool.But I hope you find as much useful information in your next focus group as they found out in this one. Pass it on…

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buzzwords don’t work

Posted on November 26, 2007 by Chris Houchens

A recent survey from Anderson Analytics has some interesting thoughts from senior marketing execs. Apparently, concepts like segmentation, brand loyalty and competitive intelligence are “hot”. Concepts such as the Long Tail and Six Sigma are on the way out. You … Continue reading →

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i’m an evil person

Posted on November 13, 2007 by Chris Houchens

When the woman at the register handed me the receipt and explained to me like I was mentally challenged how I should log onto the Internets and take the customer satisfaction survey, I just was mildly annoyed. It was when … Continue reading →

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Engaged Media

Posted on July 17, 2007 by Chris Houchens

Today, I had the chance to be at a meeting where a representative of Simmons Market Research Bureau gave a sneak peek of the methodology and findings of their new Multi-Media Engagement Study. Right now, it’s only being done with … Continue reading →

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