Tag Archives: management

double half caff

Posted on March 7, 2008 by Chris Houchens

Earlier this week, Advertising Age quoted me in an article on some comments I made about Starbucks shutting down over 7,000 locations one night in late February for a barista boot camp.It’s now old news, but let me clarify and … Continue reading →

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charity case

Posted on February 5, 2008 by Chris Houchens

Two conflicting thoughts in my head about this story. 1) Wow. What a great business.We should all strive to create products that customers crave. Products that customers are willing to become involved in (emotionally and financially). We should be developing … Continue reading →

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pigskin branding

Posted on January 6, 2008 by Chris Houchens

The Miami Dolphins have had one of the worst seasons ever. They finished with only 1 win and 15 losses which ties the NFL record for most losses in a season. Obviously, most Dolphins fans and citizens of South Florida … Continue reading →

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on the front lines

Posted on November 6, 2007 by Chris Houchens

Interesting article in this month’s issue of Fast Company. Alex Frankel is the author of the soon to be released book — “Punching In: The Unauthorized Adventures of a Front-Line Employee“. His two years of research for the book involved … Continue reading →

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shirtless drill

Posted on October 18, 2007 by Chris Houchens

I have never stepped inside an Abercrombie and Fitch store. Sadly, I’m too old to pull it off. They’ve built a brand around a certain look. Their marketing reflects the shirtless chiseled male — a.k.a. the “Abercrombie look” (which sadly, … Continue reading →

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