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tainted

I’m seeing it happen more and more. As the cashier hands me a receipt, she draws a circle on it and says, “Please visit this link and take the online survey about your experience. Please make sure to give me

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Posted in marketing

barbers don’t cut their own hair

A quick follow up thought to my post last week about a PR firm’s debacle… Barbers don’t cut their own hair. The cobbler’s children have no shoes. A lawyer who represents himself has a fool for a client. And marketers

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Posted in marketing, strategy

insurgents in your organization

Late last week, Alex Bogusky was elevated from CD of Crispin Porter + Bogusky to “Chief Creative Insurgent“ of the ad agency’s parent company MDC Partners. Hmmm. Since, by definition, an insurgent is a rebel who revolts against authority or acts

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Posted in strategy

your company’s looming social media disaster

Think about if you’ve met any of these cutting edge people… Remember when the Macarena came out? You probably danced it at some public gathering for the few weeks it was popular. Then it went away. And then a few

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Posted in online, strategy

muscle shoals has got the swampers

Back in my radio career, in addition to managing operations for the stations in the group, I also held down several airshifts as a “radio personality”. DJs get sick of songs way before you do. On the CHR formatted station,

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Posted in marketing, speaking, strategy

that will be one amazing person

In a couple of weeks, I’m going to call this company because I REALLY want to meet the person they hired for this job. Marketing, PR, accounting, and HR all rolled up in one. Wow. Why not add “company mechanic”

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Posted in marketing

double half caff

Earlier this week, Advertising Age quoted me in an article on some comments I made about Starbucks shutting down over 7,000 locations one night in late February for a barista boot camp.It’s now old news, but let me clarify and

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Posted in branding, marketing

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