I’m seeing it happen more and more. As the cashier hands me a receipt, she draws a circle on it and says, “Please visit this link and take the online survey about your experience. Please make sure to give me…
Blog Archives
insurgents in your organization
Late last week, Alex Bogusky was elevated from CD of Crispin Porter + Bogusky to “Chief Creative Insurgent“ of the ad agency’s parent company MDC Partners. Hmmm. Since, by definition, an insurgent is a rebel who revolts against authority or acts…
your company’s looming social media disaster
Think about if you’ve met any of these cutting edge people… Remember when the Macarena came out? You probably danced it at some public gathering for the few weeks it was popular. Then it went away. And then a few…
Tagged with: bestof2009, email marketing, facebook, management, social media, twitter
Posted in online, strategy
Posted in online, strategy
muscle shoals has got the swampers
Back in my radio career, in addition to managing operations for the stations in the group, I also held down several airshifts as a “radio personality”. DJs get sick of songs way before you do. On the CHR formatted station,…
Tagged with: bestof2008, big ideas, management, marketing speaker, radio
Posted in marketing, speaking, strategy
Posted in marketing, speaking, strategy
that will be one amazing person
In a couple of weeks, I’m going to call this company because I REALLY want to meet the person they hired for this job. Marketing, PR, accounting, and HR all rolled up in one. Wow. Why not add “company mechanic”…
double half caff
Earlier this week, Advertising Age quoted me in an article on some comments I made about Starbucks shutting down over 7,000 locations one night in late February for a barista boot camp.It’s now old news, but let me clarify and…
Tagged with: customer service, management, public relations, publicity, starbucks
Posted in branding, marketing
Posted in branding, marketing
