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numbers are not what they used to be

Posted on May 26, 2010 by Chris Houchens

The television event is dead. After ABC heavily promoted it as the television event of the decade, the final episode of LOST on Sunday night was seen by about 13.6 million viewers. To put that in perspective, the final episode…

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Posted in marketing, media

4 8 15 16 23 42

Posted on May 5, 2006 by Chris Houchens

TV commercials are 99% pathetic. For the most part, they’re boring. And the most horrific part…they don’t sell anything. No wonder TV ads are losing effectiveness….and watchers prefer TiVo….and companies are doing evil things like this. The secret is to…

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Posted in advertising

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