Tag Archives: long tail

I’m Chris Houchens and I approved this message

Posted on October 23, 2006 by Chris Houchens

Flickr image from shenghunglinTwo years ago, I wrote an article for a marketing publication about the politics of marketing…or the marketing of politics…whatever. There are some relevant points in the article to this election cycle I want to expand on … Continue reading →

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Viral Purple Cow Synergy

Posted on August 14, 2006 by Chris Houchens

(inspired by the recent good-natured sparring between Hugh and Tara…. ) Life cycle of good ideas:1) Forward thinking individual(s) come up with groundbreaking idea/theory/method/etc2) Group that surrounds individual(s) takes idea and runs with it…improves it…communicates it.3) Sales/marketing/ad folks take idea … Continue reading →

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The Wrong Tail

Posted on July 21, 2006 by Chris Houchens

People love the bandwagon. They hop on it whenever they can. For the public, it’s the latest reality show. For business, it’s the latest book. If fact, I’ve thought of writing a business book entitled “Raving Guerilla Cheese Movers” It’d … Continue reading →

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Cultural Marketing 2.0

Posted on March 3, 2006 by Chris Houchens

This week, I was contacted by a gentleman in Bangkok, Thailand about working with his company to develop their branding strategy. While I’ve worked with international clients before, I’m hesitant about taking this project because my knowledge of Thai culture … Continue reading →

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