Tag Archives: logos

municipal branding comes home

Posted on June 23, 2011 by Chris Houchens

In many posts in the early years of this blog, I was (and still am) an ardent opponent of the idea of municipal branding. Municipal branding is the crazed idea that is sold by branding consultants to government leaders that … Continue reading →

Posted in branding | Tagged , , , | 2 Comments

brand mutiny aboard the Pequod

Posted on January 5, 2011 by Chris Houchens

The basic question is: Do you know this mermaid well enough for her to carry an entire global brand? Even though you may have seen her everyday for the past 40 years, I don’t think anyone has really noticed her. … Continue reading →

Posted in branding, marketing | Tagged , , | 6 Comments

does not rhyme with orange

Posted on February 26, 2009 by Chris Houchens

The whole Tropicana fiasco fascinates me. While the new image looks very modern (and generic), it turns out people don’t want trendy OJ packaging. They want to be able to quickly pick up their favorite orange juice at the grocery. My big … Continue reading →

Posted in branding | Tagged , , , | 4 Comments

no such thing as bad press?

Posted on January 15, 2009 by Chris Houchens

Marketing Tip — Always put your logo on the buoyant end of the plane. btw– Supposedly this was the first pic of the event taken from an iPhone and immediately uploaded to Twitter using Twitpic. The MSM then interviewed the … Continue reading →

Posted in branding, media | Tagged , , , , , | 3 Comments

sam’s new hat

Posted on July 28, 2008 by Chris Houchens

Have a bad name from destroying downtown businesses, treating your employees badly, and dominating the American capitalist system? Maybe a new logo will fix everything. Pass it on…

Posted in branding | Tagged , | 1 Comment