In many posts in the early years of this blog, I was (and still am) an ardent opponent of the idea of municipal branding. Municipal branding is the crazed idea that is sold by branding consultants to government leaders that…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
municipal branding comes home
brand mutiny aboard the Pequod
The basic question is: Do you know this mermaid well enough for her to carry an entire global brand? Even though you may have seen her everyday for the past 40 years, I don’t think anyone has really noticed her.…
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does not rhyme with orange
The whole Tropicana fiasco fascinates me. While the new image looks very modern (and generic), it turns out people don’t want trendy OJ packaging. They want to be able to quickly pick up their favorite orange juice at the grocery. My big…
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no such thing as bad press?
Marketing Tip — Always put your logo on the buoyant end of the plane. btw– Supposedly this was the first pic of the event taken from an iPhone and immediately uploaded to Twitter using Twitpic. The MSM then interviewed the…
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Tagged with: citizen journalism, funny, logos, public relations, publicity, us airways
Posted in branding, media
Posted in branding, media
sam’s new hat
Have a bad name from destroying downtown businesses, treating your employees badly, and dominating the American capitalist system? Maybe a new logo will fix everything. Pass it on…SharePrintEmailDiggReddit
