Blog Archives

Ideas under a bushel

What do the “Las Vegas Welcome Sign“, the term “Yellow Pages” (along with the walking fingers, and the Bible have in common? None of them are copyrighted. Anyone can print a telephone directory and call it the Yellow Pages. Any

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Posted in marketing, strategy

Media and Marketing in a Tragedy

A few observations about the events this week at Virginia Tech… Change of the GuardWhere did all these kids immediately turn to for information? They didn’t huddle around a radio. They didn’t gather around a TV. They didn’t even pick

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Posted in branding, marketing, media

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