Tag: kentucky

read your veggies

After many late nights of eating ramen noodles, rolling my eyes at a publisher’s style guides, and general frustration with the book retail system while publishing Brand Zeitgeist, I swore I would never write another book. I have written another

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kentucky kicks a**

One of the very first blog posts I published in 2005 was a repurposing of an op-ed article I wrote for the Courier-Journal about the failure of the Unbridled Spirit “rebranding” of Kentucky. I’ve used that story many many times

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municipal branding comes home

In many posts in the early years of this blog, I was (and still am) an ardent opponent of the idea of municipal branding. Municipal branding is the crazed idea that is sold by branding consultants to government leaders that

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Kentucky Fried Derby

The Run for the Roses will now be the Run for the Tacos. The Kentucky Derby has announced that Yum! Brands (which owns Taco Bell, Pizza Hut, KFC, Long John Silvers, and A&W Restaurants) will be a naming sponsor of

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Follow up on Brand it

Bowling Green and Kentucky aren’t the only folks “creating brands.” Forget mad cow…misplaced branding efforts have spilled across the border to Canada. Thanks to Tara for the heads-up. tags:: marketing, branding, kentucky, municipal brands, tara hunt

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Brand it

One of the local Chambers of Commerce is having a press conference this week to “unveil” their new brand for economic development efforts. That’s interesting. I’m having a press conference next week to unveil my new personality and what people

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