While I’ll stick with much of my initial critique of why it ultimately failed, there’s a simple distilled reason of its failure. A digital newspaper failed for the same reason that traditional newspapers are failing. It’s not about the platform, whether that be an iPad or newsprint. It’s about the content and the audience (and the revenue model)
So yesterday, I was all giddy (in a professional way) about the advent of The Daily, the world’s first news publication built specifically for a tablet (read: iPad). I actually “tuned-in” for the live stream of the launch (which began late). But the more I watched, the more I soured. (which probably camethroughonTwitter)
And it’s my fault. I was expecting too much.
I guess I was envious of what they could do with a fresh slate. There were no sacred cows to kill with the “this is how we set hot type” luddites, no internal turf wars that hinder what could be done with an online news publication, no online/print revenue streams to shield with an opportunity for a real understanding of an online revenue stream, no technology limitations of how content could be presented, and more. It was a chance for a complete re-invention.
But what did they do? They put together a gussied-up online newspaper.
It’s completely made up of the same multimedia content that you can find on any major market newspaper website — just presented like your iTunes albums (and will users flip through with the same uninterested abandon?)
Crossword and Sudoku!? Wow. They might as well as have included Alley Oop, Ann Landers (who is still dead), and the horoscope(update: Corey says they have a horoscope.)
One of the Daily’s first tweets (where you think they would promote the coolest stuff) was that you could share articles on Facebook, Twitter, or email. That’s so unique to this new and exciting platform. I can’t do that with any other site. Email? Tell me more! (btw – it’s not really social sharing if it’s inside the paywall)
I thought of writing a huge post about The Daily, but it would have been full of snark like the above. Instead, here are a link, a personal anecdote, and a quote that pretty much sum up my overall thoughts:
This morning, I’m teaching one of my college classes and today was the day I had already scheduled to talk about web design, user/reader experience, etc. So I started out by asking them about yesterday’s launch of The Daily as a new way to interface news. In a group of 48 students (most in their late teens/early twenties) who are enrolled in a journalism school, not one of them had even heard of The Daily.
As for New Media platforms, I’ve looked at the Daily app for the iPad, and I can only say this: it’s always going to come down to tomorrow. Yes, yes, do the in-depth stories, the culture stuff, the lite ‘n’ brite features, but when it comes to NEWS, don’t tell me anything tomorrow I didn’t know today.National and international news has to be updated hourly, or it’s still fishwrap. Without the added functionality of, you know, actual fishwrap.