Blog Archives

just use the other ad

Good points made in this Ad Report Card article from Slate about what’s killing the effectiveness of online video ads. Just like “in the good old days” when all businesses threw up a website that was nothing more than a

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Posted in advertising, online

we don’t like the masses

So someone sends me a link and when I get to the page I get this: Really? You chose not to build first for the browser that 76% of people on the internet use? You chose to build for the

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Posted in online

the opti grab of search

I have not commented on the un-coolness of the Cuil rollout because everyone else already has. But as more time passes and the fiasco grows bigger, I might as well throw my two cents in as well. My first beef

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Posted in marketing, online

CtrlAltDel

So today was Bill Gates’ last day. However, there was an incident. As he tried to leave the building for good, this popped up in the door:He couldn’t get it to go away and none of his keys worked. Eventually,

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Posted in branding

opportunity missed

You never want a tragedy to strike in your town. But if it does, the local newspaper’s online edition should be the source for constant updated information. And that newspaper should assume that it will get hit with a load

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Posted in media, online

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