Blog Archives

the one where I talk about international marketing

Posted on December 11, 2009 by Chris Houchens

In late November, I was fortunate enough to be included in the third of three groups of American entrepreneurs invited to London by British Airways as a part of their Face of Opportunity conferences. I’ve often said that it should…

Cultural Marketing 2.0

Posted on March 3, 2006 by Chris Houchens

This week, I was contacted by a gentleman in Bangkok, Thailand about working with his company to develop their branding strategy. While I’ve worked with international clients before, I’m hesitant about taking this project because my knowledge of Thai culture…

Czech Mate

Posted on January 31, 2006 by Chris Houchens

Just as we’re “re-branding” every spot on the map in the U.S….the phenomenon has spread worldwide. The Czech Republic now has a logo. [LINK] Newsflash:: Most countries already have a logo…it’s called a FLAG. I’m no expert on Eastern European…