None of my Ferris Bueller theories panned out. Jalopnik discovered the Bueller ad was for Honda. Honda released the extended cut of their
Super Bowl the ‘big’ game™ ad.
It’s chock full of Ferris Bueller references (over two dozen, they say). It’s a clever way to incorporate the references using Broderick rather than the Bueller character so that John Hughes just does a partial turn in his grave. I’m saddened there’s not an Abe Froman reference.
But here’s a fun piece of trivia. The
Super Bowl the ‘big’ game™ is still a week away. The whole “pre-buzz” idea for Super Bowl the ‘big’ game™ ads is getting out of hand. Pretty soon we’ll start seeing Christmas decorations in October … wait.
There’s also the possibility that your teasers could backfire. The social nets are now full of mal-informed Ferris Bueller fans who thought the Honda teaser was for a sequel to the movie. They are now in attack mode.
What do you think? Has the pre-hoopla outweighed the actual media placement? Is the spot in the game just an afterthought?