Tag Archives: holiday marketing

I gave up. Here’s a gift card.

Posted on November 14, 2005 by Chris Houchens

Around this time of year, gift cards are a big business. A survey by ValueLink estimated that 64% of American adults (139 million people) either bought or received a gift card in 2004, up from just 37 percent in 2002. … Continue reading →

Posted in marketing, strategy | Tagged , | 2 Comments

Holiday Marketing Tips

Posted on November 11, 2005 by Chris Houchens

I originally published this article last year…(so be forewarned, there are dated references) But as I heard the 1st Christmas song on the radio yesterday, I thought it might be a good time to post it here. BTW…a PDF of … Continue reading →

Posted in branding, marketing, strategy | Tagged | 3 Comments