Tag Archives: holiday marketing

the jolly old brand

Posted on December 20, 2010 by Chris Houchens

I had been thinking about writing a Christmas post, but couldn’t come up with an idea. Then I realized I’d already written the post; it was just ensconced in a book. What follows is an excerpt (pages 53-56) from Chapter 7 (Brands are … Continue reading →

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From all of us to all of you

Posted on December 4, 2006 by Chris Houchens

Ahh….the snow….the decorations….the wasted advertising dollars. It’s the time of year that salespeople go out and bilk unsuspecting small business owners into wasting their “advertising dollars” for holiday greetings. In case you’re thinking of buying, here’s some ready-made copy… Shotgun … Continue reading →

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Liar Friday

Posted on November 24, 2006 by Chris Houchens

Just now, someone popped into the office and said they’d heard some shocking news… “People are shopping today” It ranks right up there with the hard hitting headline of… “The sun came up this morning” It reminded me of a … Continue reading →

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Black Friday

Posted on November 25, 2005 by Chris Houchens

I’ve heard the fake statistic too many times today already not to post this… The day after Thanksgiving is NOT the biggest shopping day of the year. You hear this alot from people you know…as well as lazy news outlets … Continue reading →

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Salmon Flavored PR

Posted on November 15, 2005 by Chris Houchens

Apparently, I’m in the mood for holiday marketing posts. As in years past, the Jones Soda Company has just announced their usual holiday PR gimmick…putting out an oddly flavored “holiday-themed” soda such as Turkey&Gravy or Green Bean Casserole. This year … Continue reading →

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