I had been thinking about writing a Christmas post, but couldn’t come up with an idea. Then I realized I’d already written the post; it was just ensconced in a book. What follows is an excerpt (pages 53-56) from Chapter 7 (Brands are…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
the jolly old brand
Tagged with: brand strategy, brand zeitgeist, christmas, coca-cola, holiday marketing, santa claus
Posted in branding, marketing
Posted in branding, marketing
From all of us to all of you
Ahh….the snow….the decorations….the wasted advertising dollars. It’s the time of year that salespeople go out and bilk unsuspecting small business owners into wasting their “advertising dollars” for holiday greetings. In case you’re thinking of buying, here’s some ready-made copy… Shotgun…
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Liar Friday
Just now, someone popped into the office and said they’d heard some shocking news… “People are shopping today” It ranks right up there with the hard hitting headline of… “The sun came up this morning” It reminded me of a…
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Black Friday
I’ve heard the fake statistic too many times today already not to post this… The day after Thanksgiving is NOT the biggest shopping day of the year. You hear this alot from people you know…as well as lazy news outlets…
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Salmon Flavored PR
Apparently, I’m in the mood for holiday marketing posts. As in years past, the Jones Soda Company has just announced their usual holiday PR gimmick…putting out an oddly flavored “holiday-themed” soda such as Turkey&Gravy or Green Bean Casserole. This year…
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Tagged with: gimmicks, holiday marketing, jones soda, media relations, public relations
Posted in marketing, media
Posted in marketing, media
