Tag: hipaa

stimulated HIPAA marketing

A few years ago, I helped write a book about healthcare marketing and HIPAA. Over the past few weeks, I’ve had a major uptick in the number of media inquiries and emails from healthcare marketers who want my take on

Posted in marketing Tagged with: , ,

The year of HIPAA

This has been the “year of HIPAA” for me. Earlier this year, along with Kate Borten, I worked on both the Marketing under HIPAA webinar and book. Recently, I was asked to write an article for the November issue of

Posted in marketing Tagged with: ,

Published

One of my marketing areas of concentration is healthcare marketing. I have several healthcare clients and several of my keynotes are focused on healthcare markeitng. One of the big things that healthcare marketers are in the dark about right now

Posted in marketing, speaking Tagged with: , , ,

Marketing under HIPAA

If you’re even close to the healthcare industry, you’ve at least heard about the 800-lb gorilla that is called HIPAA. In some cases, some healthcare practitioners have been leery of database marketing in fear of violating HIPAA. Fear not. Just

Posted in marketing, speaking Tagged with: ,