Blog Archives

stimulated HIPAA marketing

A few years ago, I helped write a book about healthcare marketing and HIPAA. Over the past few weeks, I’ve had a major uptick in the number of media inquiries and emails from healthcare marketers who want my take on

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The year of HIPAA

This has been the “year of HIPAA” for me. Earlier this year, along with Kate Borten, I worked on both the Marketing under HIPAA webinar and book. Recently, I was asked to write an article for the November issue of

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Published

One of my marketing areas of concentration is healthcare marketing. I have several healthcare clients and several of my keynotes are focused on healthcare markeitng. One of the big things that healthcare marketers are in the dark about right now

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Posted in marketing, speaking

Marketing under HIPAA

If you’re even close to the healthcare industry, you’ve at least heard about the 800-lb gorilla that is called HIPAA. In some cases, some healthcare practitioners have been leery of database marketing in fear of violating HIPAA. Fear not. Just

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