Tag Archives: healthcare marketing

The year of HIPAA

Posted on November 7, 2006 by Chris Houchens

This has been the “year of HIPAA” for me. Earlier this year, along with Kate Borten, I worked on both the Marketing under HIPAA webinar and book. Recently, I was asked to write an article for the November issue of … Continue reading →

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Me and Matlock in the hospital

Posted on September 27, 2006 by Chris Houchens

WARNING:: Don’t read this if you get nauseous easily. I believe! Tom Peters. (!) The healthcare system is broken. And not just for the obvious reasons… A bit of background to for you to fully see the foul mood I’m … Continue reading →

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Published

Posted on September 18, 2006 by Chris Houchens

One of my marketing areas of concentration is healthcare marketing. I have several healthcare clients and several of my keynotes are focused on healthcare markeitng. One of the big things that healthcare marketers are in the dark about right now … Continue reading →

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Customers. Not Patients.

Posted on August 9, 2006 by Chris Houchens

As I talk to healthcare groups about the new world of healthcare marketing, I emphasize one point that’s sometimes well-received and that’s sometimes cast aside: The healthcare industry must stop thinking of terms of “patients” and need to start thinking … Continue reading →

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Marketing under HIPAA

Posted on July 21, 2006 by Chris Houchens

If you’re even close to the healthcare industry, you’ve at least heard about the 800-lb gorilla that is called HIPAA. In some cases, some healthcare practitioners have been leery of database marketing in fear of violating HIPAA. Fear not. Just … Continue reading →

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