Blog Archives

stimulated HIPAA marketing

A few years ago, I helped write a book about healthcare marketing and HIPAA. Over the past few weeks, I’ve had a major uptick in the number of media inquiries and emails from healthcare marketers who want my take on

Tagged with: , ,
Posted in marketing

speaking south

A few notes on upcoming speaking events: (near) Birmingham, AL – On Fri Nov 14, I’ll be talking healthcare B2B marketing at the annual national meeting of the Contact Lens Manufacturers Association.(more info and registration) Baton Rouge, LA – I

Tagged with: , , , , ,
Posted in speaking

spoonful of sugar

I’ve been expecting it to blow up. Marketing Rule #2634 — If all the players in one industry start a marketing arms-race, it will escalate to a point that one of the players will be stupid enough to launch the

Tagged with:
Posted in marketing

Customer Service not Customer Systems

A local hospital subscribes to the Planetree system of patient care. They pump it on every promotional piece they have. Every commercial is tagged with it. My challenge to the hospital would be to randomly select 100 patients and ask

Tagged with: ,
Posted in strategy

Big Marketing on a Small Budget webinar

It’s always a good thing when you’re invited back. I have been contracted by HealthLeaders Media to participate in another healthcare marketing webinar called Big Marketing on a Small Budget. It’s coming up soon on Tuesday, April 24. My co-presenters,

Tagged with: ,
Posted in marketing, speaking

Subscribe to the RSS feed with your reader or get an email everytime Chris publishes a new post by entering your email address below. There's no spam or other emails. You can unsubscribe anytime.

Bring one of the country's best marketing speakers, Chris Houchens, to speak to your group. Click here for more information. Houchens is a relaiable speaker who helps meeting planners make memorable corporate events
Click here for speaking topics, video demos, testimonials, and more.
Keynote marketing speaker Chris Houchens
Archives: 2005 – present