Tag Archives: healthcare marketing

stimulated HIPAA marketing

Posted on March 31, 2009 by Chris Houchens

A few years ago, I helped write a book about healthcare marketing and HIPAA. Over the past few weeks, I’ve had a major uptick in the number of media inquiries and emails from healthcare marketers who want my take on … Continue reading →

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speaking south

Posted on October 8, 2008 by Chris Houchens

A few notes on upcoming speaking events: (near) Birmingham, AL – On Fri Nov 14, I’ll be talking healthcare B2B marketing at the annual national meeting of the Contact Lens Manufacturers Association.(more info and registration) Baton Rouge, LA – I … Continue reading →

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spoonful of sugar

Posted on January 23, 2008 by Chris Houchens

I’ve been expecting it to blow up. Marketing Rule #2634 — If all the players in one industry start a marketing arms-race, it will escalate to a point that one of the players will be stupid enough to launch the … Continue reading →

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Customer Service not Customer Systems

Posted on April 26, 2007 by Chris Houchens

A local hospital subscribes to the Planetree system of patient care. They pump it on every promotional piece they have. Every commercial is tagged with it. My challenge to the hospital would be to randomly select 100 patients and ask … Continue reading →

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Big Marketing on a Small Budget webinar

Posted on April 5, 2007 by Chris Houchens

It’s always a good thing when you’re invited back. I have been contracted by HealthLeaders Media to participate in another healthcare marketing webinar called Big Marketing on a Small Budget. It’s coming up soon on Tuesday, April 24. My co-presenters, … Continue reading →

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