Blog Archives

Four Online Marketing Mistakes Small Businesses Make (And How to Avoid Them)

Posted on September 1, 2011 by Chris Houchens — No Comments ↓

The following is a guest post by digital marketing strategist Seth Spears. As a small business owner, when it comes to marketing your product or service online, there are two options: jump in feet first as an early technology adopter,…

brand drips

Posted on August 30, 2011 by Chris Houchens — No Comments ↓

Many small business people don’t actively get involved in managing their brand because they don’t (won’t) see the big picture of branding. Some who do see the importance of brand management get discouraged because they have a hard time getting…

guesting at B2CMarketingInsider

Posted on July 26, 2010 by Chris Houchens

I was delighted when Brian Rice recently invited me to do a guest blog post for his B2C Marketing Insider. (It also allowed me an opportunity to shill Brand Zeitgeist again!) My guest post is a little different from what…