I led a daylong training for the Executive Directors of the American Advertising Federation back in 2008 at the AAF National Conference in Atlanta. This was their imaging for the conference: Flashforward to the present where the Wired Business Conference…
Blog Archives
hey taxi!
Sometimes the product IS the logo. If you’re lucky enough to be caught in that position, don’t mess with it. But bureaucracy is not that smart. In what is a sure fire example of the crap that can be produced…
Budget Eye
Most of the people that DON’T have an eye for good design are also the same people that DO control advertising purse strings.
No Go Logo
There’s been quite a bit of online conversation and critique about the 2012 Olympic logo. Great comments from Hugh who was actually there when it was unveiled. And Seth had some great advice for people who speak jargon-ese to detract…
Apprentice Marketing
I thought there might not be any teachable moments in marketing with this season of The Apprentice. But then last night, the tide changed with 3 good marketing points. 1) I preach to clients and speaking audiences all the time…
