Tag: gm

corporate memo stupidity

GM has sent out a memo telling employees to stop refering to the Chevrolet brand as “Chevy.” From the Advertising Age Adages blog… The note said: “When you look at the most recognized brands throughout the world, such as Coke

Posted in branding, marketing Tagged with: , ,

Like Lemmings Off a Cliff

I had posted earlier about the odd feeling of the marketing offer to be treated like a GM employee during the midst of huge GM employee layoffs. Apparently, this didn’t phase too many people as the “GM Employee Discount for

Posted in advertising, marketing Tagged with:

ALL Messages are Ad Messages

GM announced this week that they’re laying off 25,000 of their employees. GM is running an ad campiagn this week that offers to treat you like an employee by offering the Option1 Employee Discount to everyone. Do I want to

Posted in marketing, media Tagged with: , , ,