Tag: gapingvoid

Amusing is good. I like amusing.

Mr. Cartoons-drawn-on-the-back-of-business-cards and Global Microbrand uber-guru Hugh Macleod over at GapingVoid requested an under 500 word marketing manifesto. I sent him an expanded version of one of my most quoted posts from back in March of 2005. The Marketing-by-Committee manifesto

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Viral Purple Cow Synergy

(inspired by the recent good-natured sparring between Hugh and Tara…. ) Life cycle of good ideas:1) Forward thinking individual(s) come up with groundbreaking idea/theory/method/etc2) Group that surrounds individual(s) takes idea and runs with it…improves it…communicates it.3) Sales/marketing/ad folks take idea

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Marketing Big Idea

From Doc Searls… “….far too much of what we call “Marketing” is about capturing and holding customers, rather than finding and satisfying customer needs…” Exactly. Doc’s entire article is here. Although I don’t agree with all of it as much

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If you talked to people…

From Gaping Void…Sad that it’s so true. tags:: gapingvoid – hugh macleod – advertising

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Gaping Hat Tip

Thanks to Hugh for the “Hat Tip“. It’s an honor to be called out by such a great blogger. If you’re coming from GapingVoid (or anywhere for that matter) and visiting Shotgun for the first time and need to catch

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