Tag Archives: foursquare

the part of marketing that marketing people forget

Posted on July 28, 2010 by Chris Houchens

Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very … Continue reading →

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