Tag: event planning

you’re disappointing the kids

Last Friday, Barnes & Noble (tagline: We still sell books!) hosted a nationwide “Cool off with Olaf” event that was centered around the characters and songs in Disney’s Frozen. We went because someone in our house (not me) is a

Posted in marketing, other Tagged with: ,

the people at your event have to pee

I will be moderating a panel discussion later in the month about “creating great events” which has prompted me to think about what’s essential in creating and marketing an event. Events have the ability to build awareness and create personal

Posted in marketing, speaking Tagged with: , , ,