–In stocks, it’s “Buy Low. Sell High”.–In weather, it’s “not the heat, it’s the humidity”.–In advertising, it’s “I know half my advertising is wasted, but I don’t know which half.” It’s a quote attributed to John Wanamaker who owned a…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
Wanamaker finally gets it
Tagged with: commercials, evaluation, nielsen, statistics, tv, wanamaker
Posted in advertising, marketing
Posted in advertising, marketing
Secret of My Success
Follow-up to my Pontiac Apprentice post::The http://www.pontiac.com/apprentice link now forwards to a page that has the following text… “The “Raise the Roof” promotion was a resounding success and has officially ended.” 450,000 visitors short of your goal is a resounding…
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