Tag Archives: evaluation

Wanamaker finally gets it

Posted on July 13, 2006 by Chris Houchens

–In stocks, it’s “Buy Low. Sell High”.–In weather, it’s “not the heat, it’s the humidity”.–In advertising, it’s “I know half my advertising is wasted, but I don’t know which half.” It’s a quote attributed to John Wanamaker who owned a … Continue reading →

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Secret of My Success

Posted on June 8, 2006 by Chris Houchens

Follow-up to my Pontiac Apprentice post::The http://www.pontiac.com/apprentice link now forwards to a page that has the following text… “The “Raise the Roof” promotion was a resounding success and has officially ended.” 450,000 visitors short of your goal is a resounding … Continue reading →

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