Tag: ethics

cords

Last week, every hipster and useless list website on the web were raving on how you could wrap cords around a MacBook brick. As the kids say, the meme went viral. This week, the damage control has started. Let’s look

Posted in media, online Tagged with: , ,

department of common sense

You would think SOMEONE at the Hungry Jack organization would have spoken up and said, “If Step #2 of the directions say to let the product sit for 12 minutes, is it really a good idea to promote the 5

Posted in marketing, strategy Tagged with:

social media math

This post is not about the numbers. It’s about common sense. It doesn’t really matter how many followers you have or what your Klout score is — just as long as you’re using those social media channels to engage your

Posted in advertising Tagged with: , , ,

Word of Mouth Lies

Without a doubt…Word-of-Mouth is the best marketing there is…hands down. Of course, the trouble with WOM has always been how to influence/control/monitor it. In the past few years, strides have been made in this aspect with real world and online

Posted in marketing Tagged with: ,