Tag Archives: employees

marketing by committee part duex

Posted on September 20, 2010 by Chris Houchens

A few days ago, I was participating in #b2bchat on Twitter. We were discussing corporate blogs and steveology tweeted: I think ghost blogging can be okay if it is the CEO’s ideas on the page, but ghost tweeting is just … Continue reading →

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the part of marketing that marketing people forget

Posted on July 28, 2010 by Chris Houchens

Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very … Continue reading →

Posted in branding, marketing, strategy | Tagged , , , , , , , | 8 Comments

insurgents in your organization

Posted on January 26, 2010 by Chris Houchens

Late last week, Alex Bogusky was elevated from CD of Crispin Porter + Bogusky to “Chief Creative Insurgent“ of the ad agency’s parent company MDC Partners. Hmmm. Since, by definition, an insurgent is a rebel who revolts against authority or acts … Continue reading →

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getting priorities straight

Posted on December 18, 2009 by Chris Houchens

Paula Berg is leaving her position as Manager of Emerging Media at Southwest Airlines. And instead of burning bridges on the way out, she left a (ahem) LUV note about Southwest. Like any good marketer — alot of it is … Continue reading →

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