A few days ago, I was participating in #b2bchat on Twitter. We were discussing corporate blogs and steveology tweeted: I think ghost blogging can be okay if it is the CEO’s ideas on the page, but ghost tweeting is just…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
marketing by committee part duex
the part of marketing that marketing people forget
Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very…
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Tagged with: bestof2010, customer experience, customer service, employees, foursquare, operations, starbucks, twitter
Posted in branding, marketing, strategy
Posted in branding, marketing, strategy
insurgents in your organization
Late last week, Alex Bogusky was elevated from CD of Crispin Porter + Bogusky to “Chief Creative Insurgent“ of the ad agency’s parent company MDC Partners. Hmmm. Since, by definition, an insurgent is a rebel who revolts against authority or acts…
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getting priorities straight
Paula Berg is leaving her position as Manager of Emerging Media at Southwest Airlines. And instead of burning bridges on the way out, she left a (ahem) LUV note about Southwest. Like any good marketer — alot of it is…
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