Tag Archives: ego

so bad it’s good

Posted on May 4, 2009 by Chris Houchens

On the local level, small businesses develop their print/broadcast creative for ad campaigns in 1 of 4 ways: Some entrepreneurs are either creative or stole somebody else’s good idea. (the best ideas are always stolen ideas) These people either have … Continue reading →

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Colonel Kenny Marketing

Posted on November 1, 2006 by Chris Houchens

When I got home tonight, there was a letter from a local realty company telling me that if I was in the market to sell my house, they had a proven marketing plan to sell it. First off, I don’t … Continue reading →

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Look at me

Posted on July 6, 2006 by Chris Houchens

Ad campaigns that feature the owner of a business are like a horrific car accident. You want to look away, but your primal nature wants to see the carnage. It happens a lot in local ads. When I worked in … Continue reading →

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