It’s bad enough when you mess up your own publicity stunt and damage your own brand. It’s worse when you drag someone else into it. While last week’s Dr Pepper fiasco hurt the beverage maker, Axl Rose is saying it…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
welcome to the jungle
doesnt work at 10 2 or 4
So on the surface, it looks like a publicity win-win-win-etc when the Dr. Pepper folks good naturedly agree to pay up on an outrageous bet that they made with the public. That is until the public tries to collect and…
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Suicide Attempts at 10 2 and 4
You can pay a lot of money to have your logo placed everywhere. Even in places where you have no control over how your brand is presented. Sometimes you can stay top of mind with a strategy like that. And…
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