Tag Archives: design

Four Online Marketing Mistakes Small Businesses Make (And How to Avoid Them)

Posted on September 1, 2011 by Chris Houchens

The following is a guest post by digital marketing strategist Seth Spears. As a small business owner, when it comes to marketing your product or service online, there are two options: jump in feet first as an early technology adopter, … Continue reading →

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recycling ideas

Posted on May 3, 2011 by Chris Houchens

I led a daylong training for the Executive Directors of the American Advertising Federation back in 2008 at the AAF National Conference in Atlanta. This was their imaging for the conference: Flashforward to the present where the Wired Business Conference … Continue reading →

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Design Singularity

Posted on April 12, 2006 by Chris Houchens

Good stuff can be found over at the Design Singularity blog. One of the 3 points I make in my main keynote is that marketing begins with the product. It has to be built in to the design…not slapped on … Continue reading →

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Design Basics

Posted on February 27, 2006 by Chris Houchens

Via Scoble…I’ve always said that marketing by committee is never a good idea. This video parody shows what might have happened if Microsoft had designed the Ipod box. This is true for creating all your marketing pieces as well.The idea … Continue reading →

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Czech Mate

Posted on January 31, 2006 by Chris Houchens

Just as we’re “re-branding” every spot on the map in the U.S….the phenomenon has spread worldwide. The Czech Republic now has a logo. [LINK] Newsflash:: Most countries already have a logo…it’s called a FLAG. I’m no expert on Eastern European … Continue reading →

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