The following is a guest post by digital marketing strategist Seth Spears. As a small business owner, when it comes to marketing your product or service online, there are two options: jump in feet first as an early technology adopter,…
The following is a guest post by digital marketing strategist Seth Spears. As a small business owner, when it comes to marketing your product or service online, there are two options: jump in feet first as an early technology adopter,…
I led a daylong training for the Executive Directors of the American Advertising Federation back in 2008 at the AAF National Conference in Atlanta. This was their imaging for the conference: Flashforward to the present where the Wired Business Conference…
Good stuff can be found over at the Design Singularity blog. One of the 3 points I make in my main keynote is that marketing begins with the product. It has to be built in to the design…not slapped on…
Via Scoble…I’ve always said that marketing by committee is never a good idea. This video parody shows what might have happened if Microsoft had designed the Ipod box. This is true for creating all your marketing pieces as well.The idea…
Just as we’re “re-branding” every spot on the map in the U.S….the phenomenon has spread worldwide. The Czech Republic now has a logo. [LINK] Newsflash:: Most countries already have a logo…it’s called a FLAG. I’m no expert on Eastern European…