Tag Archives: customer service

rebranding the hut

Posted on June 19, 2009 by Chris Houchens

In one of the worst “re-branding” moves that I’ve ever seen, Pizza Hut is dropping pizza from its name and will now be known in some locations as just ‘The Hut‘. What a great move. Trash over 50 years of … Continue reading →

Posted in branding, marketing, strategy | Tagged , , , , | 2 Comments

marketing using fear

Posted on March 11, 2009 by Chris Houchens

In today’s economic climate, I see lots of companies abandoning sound marketing strategy and retreating to adopt a fear based marketing strategy. While fear can motivate, it also camouflages real underlying problems. If you want to survive these unsure times, … Continue reading →

Posted in branding, marketing, strategy | Tagged , , , | 1 Comment

i need to stop making suggestions on this blog

Posted on February 27, 2009 by Chris Houchens

Last May, I made a outrageous suggestion in a blog post with the caveat not to laugh because it may happen. Well, it may be happening. Sure, the CEO seems a little spacey… “Michael makes a lot of this stuff up … Continue reading →

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CtrlAltDel

Posted on June 27, 2008 by Chris Houchens

So today was Bill Gates’ last day. However, there was an incident. As he tried to leave the building for good, this popped up in the door:He couldn’t get it to go away and none of his keys worked. Eventually, … Continue reading →

Posted in branding | Tagged , , , , | 1 Comment

eliminating the last olive

Posted on May 21, 2008 by Chris Houchens

There’s been some minor buzz about the customer service atrocity of hidden fees. But as with most things in our society, it’s quickly forgotten with the next thing that snaps the masses’ head another direction. There’s hidden fee news today … Continue reading →

Posted in marketing | Tagged , | 5 Comments