Tag: customer service

taco bell routine republic goes up against mcdonalds

This “Routine Republic” ad campaign by Deutsch for Taco Bell is amazing. Ad types love it because they love dystopian ads reminiscent of the ad they all worship. But the Taco Bell ad actually works too. It takes the value

Posted in advertising Tagged with: , , ,

living by the sword

A little over two years ago, Morton’s steakhouse pulled off a promotional stunt that generated tons of publicity by meeting a rabid Morton’s fan (who is also a social media celebrity) at the airport with a steak dinner after he

Posted in online, strategy Tagged with: , , , , ,

tainted

I’m seeing it happen more and more. As the cashier hands me a receipt, she draws a circle on it and says, “Please visit this link and take the online survey about your experience. Please make sure to give me

Posted in marketing Tagged with: , , ,

united loses daughters

Forget guitars. Dave Carroll should write a song called “United loses 10-year-old girls“. Apparently, United didn’t learn anything from the United Breaks Guitars fiasco. While that story is deeply disturbing, Peter Shankman makes a good point. Your employees have to care to provide

Posted in marketing, strategy Tagged with: , ,

autopilot

According to the press release from American Airlines, their customers should see “no change in service” related to their bankruptcy filing today. That’s a shame. Might be a good time to start delivering better service so they don’t have to

Posted in marketing Tagged with: , ,

the cart and the horse

We’re now on the other side of the curve. If your organization doesn’t already have a toe in the social media waters, you’re late to the game. But just as “everybody” threw up an online brochure and said they had

Posted in marketing, online, strategy Tagged with: , ,

the part of marketing that marketing people forget

Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very

Posted in branding, marketing, strategy Tagged with: , , , , , , ,