Tag Archives: customer experience

chris likes spicy chicken

Posted on June 1, 2010 by Chris Houchens

Chick-Fil-A is rolling out their new spicy chicken in a very smart way. The chicken sandwich purveyors have been promoting a microsite, www.getspicychicken.com. The microsite allows you to find a local restaurant and then choose a reserved time to come in … Continue reading →

Posted in marketing, strategy | Tagged , , , | 5 Comments

united trilogy ends

Posted on March 2, 2010 by Chris Houchens

Last July, I wrote a post about United Breaks Guitars. Dave Carroll had promised to write a trilogy of songs about the sub par customer experience he had with United Airlines. The first song was an internet sensation. Currently, it’s nearing … Continue reading →

Posted in branding, strategy | Tagged , , , , , | 2 Comments

getting priorities straight

Posted on December 18, 2009 by Chris Houchens

Paula Berg is leaving her position as Manager of Emerging Media at Southwest Airlines. And instead of burning bridges on the way out, she left a (ahem) LUV note about Southwest. Like any good marketer — alot of it is … Continue reading →

Posted in branding, strategy | Tagged , , | Comments Off

Customer Barriers

Posted on April 4, 2006 by Chris Houchens

Download our FREE article…white paper…research study…info packet…etc…etc. I see a lot of these type offers as I graze around on the web looking for marketing info. Sometimes I bite. They’re usually a hassle. The one I just did took the … Continue reading →

Posted in marketing, strategy | Tagged , | Comments Off

Your Account is Currently Overdue

Posted on March 24, 2006 by Chris Houchens

This is a marketing sin that is primarily committed by healthcare organizations, but any company can be dumb enough to do it. With an infant in the house, we have quite a few medical bills in the mailbox. Here’s a … Continue reading →

Posted in branding, marketing, strategy | Tagged , , , , | 4 Comments