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Tag Archives: customer experience
autopilot
According to the press release from American Airlines, their customers should see “no change in service” related to their bankruptcy filing today. That’s a shame. Might be a good time to start delivering better service so they don’t have to … Continue reading
it’s always the little things
Positive branding comes from positive customer experiences. Most of your brand is built through mundane daily customer experiences rather than polished marketing messages. The opportunity and danger in this is that there are a LOT of little things that can … Continue reading
Four Online Marketing Mistakes Small Businesses Make (And How to Avoid Them)
The following is a guest post by digital marketing strategist Seth Spears. As a small business owner, when it comes to marketing your product or service online, there are two options: jump in feet first as an early technology adopter, … Continue reading
Posted in online
Tagged customer experience, design, guest post, seo, seth spears, small business marketing, social media, web sites
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the cart and the horse
We’re now on the other side of the curve. If your organization doesn’t already have a toe in the social media waters, you’re late to the game. But just as “everybody” threw up an online brochure and said they had … Continue reading
Posted in marketing, online, strategy
Tagged customer experience, customer service, social media
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the part of marketing that marketing people forget
Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very … Continue reading
Posted in branding, marketing, strategy
Tagged bestof2010, customer experience, customer service, employees, foursquare, operations, starbucks, twitter
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