Tag: customer experience

taco bell routine republic goes up against mcdonalds

This “Routine Republic” ad campaign by Deutsch for Taco Bell is amazing. Ad types love it because they love dystopian ads reminiscent of the ad they all worship. But the Taco Bell ad actually works too. It takes the value

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living by the sword

A little over two years ago, Morton’s steakhouse pulled off a promotional stunt that generated tons of publicity by meeting a rabid Morton’s fan (who is also a social media celebrity) at the airport with a steak dinner after he

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good design and UX

I hate to be one of those redesign resistant people, but at first glance I don’t like the design changes of iOS7 announced this week at WWDC. My displeasure comes down to the loss of skeuomorphism and the flat design.

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the popcorn button

Nearly every microwave you see has a “popcorn button”. Nearly every package of microwave popcorn has a warning, “DO NOT USE THE POPCORN BUTTON”. It’s an impasse. The microwave has a sensor that monitors the moisture and other factors inside

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jc penney failure

I’m typically not one to root for something to fail, but I will make exceptions. Ever since the “rebranding” of JC Penney JCP back in February, I’ve boycotted the store and waited for the day that their marketing stupidity would

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autopilot

According to the press release from American Airlines, their customers should see “no change in service” related to their bankruptcy filing today. That’s a shame. Might be a good time to start delivering better service so they don’t have to

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it’s always the little things

Positive branding comes from positive customer experiences. Most of your brand is built through mundane daily customer experiences rather than polished marketing messages. The opportunity and danger in this is that there are a LOT of little things that can

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