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Tag Archives: crisis management
brand strategy lessons from zappos cyberattack
Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to … Continue reading
Posted in branding, online, strategy
Tagged bran, brand strategy, communication, crisis management, cyber attack, zappos
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learning as you go
I would venture to say there are very few people who would skydive, ride a bull, wrestle alligators, or climb one of the Seven Summits without experience or at least after watching a very good orientation video. And yet companies … Continue reading
Posted in online, strategy
Tagged bestof2010, crisis management, facebook, manage, nestle, public relations, social media
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