Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
brand strategy lessons from zappos cyberattack
Tagged with: bran, brand strategy, communication, crisis management, cyber attack, zappos
Posted in branding, online, strategy
Posted in branding, online, strategy
learning as you go
I would venture to say there are very few people who would skydive, ride a bull, wrestle alligators, or climb one of the Seven Summits without experience or at least after watching a very good orientation video. And yet companies…
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Tagged with: bestof2010, crisis management, facebook, manage, nestle, public relations, social media
Posted in online, strategy
Posted in online, strategy
