Blog Archives

monday morning quarterbacks

Posted on February 6, 2012 by Chris Houchens — No Comments ↓

We’re in the 24-hour period when everyone in America is an ad critic, but it’s not as great this year. As I tweeted during the “big game”: One of the few times in recent years that the #SuperBowl game was…

Tagged with: ad design, creative, media planning, super bowl
Posted in advertising, media

recycling ideas

Posted on May 3, 2011 by Chris Houchens — No Comments ↓

I led a daylong training for the Executive Directors of the American Advertising Federation back in 2008 at the AAF National Conference in Atlanta. This was their imaging for the conference: Flashforward to the present where the Wired Business Conference…

Tagged with: aaf, adfed, creative, design, graphic design, wired
Posted in branding, strategy

creepy fancy feast

Posted on March 15, 2011 by Chris Houchens

The first time I saw this my immediate thought was that it was some sort of joke. But the punchline never came. It’s real. Obviously, I’m not in the target demo of “cat lady wanting love”, but I’m dumbfounded (and…

Tagged with: ad design, cats, creative, tv
Posted in advertising

so bad it’s good

Posted on May 4, 2009 by Chris Houchens

On the local level, small businesses develop their print/broadcast creative for ad campaigns in 1 of 4 ways: Some entrepreneurs are either creative or stole somebody else’s good idea. (the best ideas are always stolen ideas) These people either have…

Tagged with: ad design, advertainment, creative, ego, local, small business marketing
Posted in advertising, marketing