Tag: conferences

the people at your event have to pee

I will be moderating a panel discussion later in the month about “creating great events” which has prompted me to think about what’s essential in creating and marketing an event. Events have the ability to build awareness and create personal

Posted in marketing, speaking Tagged with: , , ,

maybe you should cancel your meeting

Here’s something that sounds weird coming from me: Most conferences and meetings are a complete waste of time/money/resources for both organizers and attendees. I do several events a year as a marketing speaker. Since, no matter what business you’re in,

Posted in speaking, strategy Tagged with: , , , ,

tweet checks

You’ve probably already heard about the Zuckerberg interview fiasco at SXSW. If not, here’s a good overview and Jarvis has some insight. After spending years in marketing and media, I’ve learned a few things that are showcased in this particular

Posted in marketing, media, online Tagged with: , , , ,

Jump Ideas

I just returned from delivering a marketing talk at the World Tea Expo in Atlanta. Hats off to Stacy and all the event staff. It was one of the best organized conferences I’ve attended in a long while. Being a

Posted in speaking, strategy Tagged with: ,