Tag Archives: communication

There are only 5?

Posted on June 25, 2008 by Chris Houchens

Oh. I can come up with many more ways to be annoying, but GeneratorLand has come up with five reasons why marketing people tend to annoy their colleagues. If you look at his 5 reasons, you’ll notice a common theme. … Continue reading →

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results rather than messages

Posted on March 23, 2008 by Chris Houchens

Two true stories that make a point… Story#1Last week, a media property I work with was being pitched a service from a major web company — a company you’ve probably used today. We were fairly sure we wanted the service … Continue reading →

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Important to who?

Posted on August 16, 2007 by Chris Houchens

Most of what you think is incredibly important about your product/service is meaningless to the people you’re trying to talk to. Most marketing fails because you’re trying to solve your marketing problem rather than the problems of your consumers. Pass … Continue reading →

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Arrrgh…Words Send Messages

Posted on November 8, 2005 by Chris Houchens

In the past few days, everyone I know has freaked out about what’s been on the news. About Iraq?…No.About Plamegate?…No.About Pirates?…YES. You’ve seen the story. Pirates attacked a cruise ship off the coast of Africa over the weekend. Invariably, when … Continue reading →

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