Tag Archives: communication

brand strategy lessons from zappos cyberattack

Posted on January 16, 2012 by Chris Houchens

Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to … Continue reading →

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no one cares about your company’s history

Posted on August 17, 2011 by Chris Houchens

I’m sure you’ve had this happen to you. Someone is making a sales pitch or educational presentation to you. They need your attention. Then as they begin, they say… but before we get started let me tell you a little … Continue reading →

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electing the best spammers

Posted on October 23, 2009 by Chris Houchens

The people who seem to be the most clueless about communication are incumbent politicians. And the area that they seems to be the most clueless about is opt-in/opt-out communication of any kind. Initiate any contact with them and you’re added … Continue reading →

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marketing using fear

Posted on March 11, 2009 by Chris Houchens

In today’s economic climate, I see lots of companies abandoning sound marketing strategy and retreating to adopt a fear based marketing strategy. While fear can motivate, it also camouflages real underlying problems. If you want to survive these unsure times, … Continue reading →

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the opti grab of search

Posted on July 30, 2008 by Chris Houchens

I have not commented on the un-coolness of the Cuil rollout because everyone else already has. But as more time passes and the fiasco grows bigger, I might as well throw my two cents in as well. My first beef … Continue reading →

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