Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
brand strategy lessons from zappos cyberattack
Tagged with: bran, brand strategy, communication, crisis management, cyber attack, zappos
Posted in branding, online, strategy
Posted in branding, online, strategy
no one cares about your company’s history
I’m sure you’ve had this happen to you. Someone is making a sales pitch or educational presentation to you. They need your attention. Then as they begin, they say… but before we get started let me tell you a little…
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electing the best spammers
The people who seem to be the most clueless about communication are incumbent politicians. And the area that they seems to be the most clueless about is opt-in/opt-out communication of any kind. Initiate any contact with them and you’re added…
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marketing using fear
In today’s economic climate, I see lots of companies abandoning sound marketing strategy and retreating to adopt a fear based marketing strategy. While fear can motivate, it also camouflages real underlying problems. If you want to survive these unsure times,…
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Tagged with: bestof2009, big ideas, communication, customer service
Posted in branding, marketing, strategy
Posted in branding, marketing, strategy
the opti grab of search
I have not commented on the un-coolness of the Cuil rollout because everyone else already has. But as more time passes and the fiasco grows bigger, I might as well throw my two cents in as well. My first beef…
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