Tag Archives: commercials

advertising lessons from coca-cola summer

Posted on June 13, 2011 by Chris Houchens

It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those … Continue reading →

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on the right track

Posted on April 13, 2009 by Chris Houchens

I totally agree with Jetpacks. This is a great spot. Actually, it rises to the level of a case study of how to use creative advertising that actually shows the benefit of the product. Without ever having to shove the … Continue reading →

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the chickens eat mice wearing red shorts

Posted on February 5, 2009 by Chris Houchens

It’s one of my major mantras. Brand does not equal logo. Brand is an emotional relationship with a product or service. Too many times companies just slap a logo onto something and say they’re selling a brand. Today’s Exhibit: Disney … Continue reading →

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rubbing pelvic region with pumpkin

Posted on February 4, 2009 by Chris Houchens

There’s a fine line between publicity that makes people notice you and publicity that makes people think you’re an idiot. The kids at Peta like to cross that line on a regular basis. From suggesting that Ben and Jerry’s replace … Continue reading →

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ad and marketing phrases that I hate

Posted on January 5, 2009 by Chris Houchens

Don’t make me hate you. Don’t use these. new state of the art websiteAs opposed to our old website which was run by steam and coal. got (insert product here)?We got milk and that was enough. Thanks. free giftEver paid … Continue reading →

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