It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
advertising lessons from coca-cola summer
Tagged with: coca-cola, commercials, jingle, radio
Posted in advertising, branding, marketing, strategy
Posted in advertising, branding, marketing, strategy
on the right track
I totally agree with Jetpacks. This is a great spot. Actually, it rises to the level of a case study of how to use creative advertising that actually shows the benefit of the product. Without ever having to shove the…
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the chickens eat mice wearing red shorts
It’s one of my major mantras. Brand does not equal logo. Brand is an emotional relationship with a product or service. Too many times companies just slap a logo onto something and say they’re selling a brand. Today’s Exhibit: Disney…
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rubbing pelvic region with pumpkin
There’s a fine line between publicity that makes people notice you and publicity that makes people think you’re an idiot. The kids at Peta like to cross that line on a regular basis. From suggesting that Ben and Jerry’s replace…
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