Tag: commercials

advertising lessons from coca-cola summer

It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those

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on the right track

I totally agree with Jetpacks. This is a great spot. Actually, it rises to the level of a case study of how to use creative advertising that actually shows the benefit of the product. Without ever having to shove the

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the chickens eat mice wearing red shorts

It’s one of my major mantras. Brand does not equal logo. Brand is an emotional relationship with a product or service. Too many times companies just slap a logo onto something and say they’re selling a brand. Today’s Exhibit: Disney

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rubbing pelvic region with pumpkin

There’s a fine line between publicity that makes people notice you and publicity that makes people think you’re an idiot. The kids at Peta like to cross that line on a regular basis. From suggesting that Ben and Jerry’s replace

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ad and marketing phrases that I hate

Don’t make me hate you. Don’t use these. new state of the art websiteAs opposed to our old website which was run by steam and coal. got (insert product here)?We got milk and that was enough. Thanks. free giftEver paid

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fidel watches the price is right

Surely, if you’re breathing and have watched any amount of TV in the last few months, you know that your over-the-air TV ain’t gonna work next February unless you take some steps. I got my “government cheese” digital TV conversion

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sing what’s in the brackets

Shotgun Marketing Blog presents: Real Media Spending Cutbacks[Real Media Spending Cutbacks!] Today we salute you, Mr. Anheuser-Busch Media Buyer.[Mr. Anheuser-Busch Media Buyer!] Anheuser-Busch has slashed radio spending that will hurt the broadcasting industry especially large radio companies like Clear Channel.[Let’s

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