Tag Archives: coca-cola

white (flag) coke

Posted on December 2, 2011 by Chris Houchens

It’s something I say a lot… You don’t own your brand. You can (and should) develop a brand strategy to guide the message, but ultimately the attributes of the brand rest in the hands of the market. Coca-Cola is getting … Continue reading →

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advertising lessons from coca-cola summer

Posted on June 13, 2011 by Chris Houchens

It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those … Continue reading →

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long term brands work

Posted on March 24, 2011 by Chris Houchens

Diet Coke has surpassed Pepsi for the first time to become the second-most popular soft drink in the country. Regular Coke is still in the top spot. Pepsi underwent a massive rebrand for most of their product lines in 2008. … Continue reading →

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the jolly old brand

Posted on December 20, 2010 by Chris Houchens

I had been thinking about writing a Christmas post, but couldn’t come up with an idea. Then I realized I’d already written the post; it was just ensconced in a book. What follows is an excerpt (pages 53-56) from Chapter 7 (Brands are … Continue reading →

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Diet Coke Says “Drop Dead” to CGC

Posted on June 12, 2006 by Chris Houchens

In yet another example of companies that “just don’t get it”, Coke is giving a chilly response to some free publicity as some Diet Coke and Mentos fans have used the two products in tandem with some entertaining results. The … Continue reading →

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