I wrote a marketing manifesto back in early 2005 that was published through the groundbreaking website, Change This.

Turns out, people love my manifesto. On the ChangeThis site, it consistently ranks at #9, #10, or #11 in downloads. The other manifestos that hang around the #10 ranking are written by people like Tom Peters, Jay Conrad Levinson, Malcolm Gladwell, and Seth Godin. That’s a bit humbling (and astonishing) for me. The “masses” have hooked onto the ideas as well as evidenced in the blogosphere and on the web. Even other marketing authors like John Zagula who co-wrote the The Marketing Playbook and Greg Stielstra who is coming out with PyroMarketing have commented on the manifesto.

Here’s the thing…I had an in-depth conversation last week with an author/copywriting friend of mine in Nashville. Among many other topics we discussed, he made the point that I should expand the manifesto into a book.

Obviously, the market is there for this book. I had initially thought of writing / publishing an expanded version after seeing the popularity of the ideas. But, I kept coming back to 2 major hurdles……

1) If you’ve read the manifesto, you’ll quickly realize what one of the main hurdles is. In the first few pages, I (literally) trash marketing books. The thesis of the manifesto is that great marketing doesn’t come from the book/system of the month…it comes from you.
Solution to the hurdle? The book version will capture that thinking…a way for people and companies to learn to think for themselves when it comes to marketing.

2) The larger hurdle is that I need a publisher. And there’s the reason I’m posting this. In the spirit of Miss Rogue’s job search or even the obvious example of gapingvoid’s Hugh MacLeod posting his book proposal on his blog; I feel the open source world of the blogosphere will lead me and a publisher to common ground.

So…
–If you’re a business book publisher…
–If you know a publisher…
–If you’ve ever ridden an elevator with someone who once stood in the lobby of a publisher…
–Etc…

Let’s talk.

As of right now, the combination of this post and the manifesto IS the proposal. I’m working on a tangible version of the proposal as well.

Other info?…My writing style is demonstrated with the other posts on this blog and on my website. I write in a down to earth / thought stream / consise style. I love parenthetical phrases and my favorite punctuation is the ellipses…

Interested? There are painfully obvious ways to contact me here.

tags:: marketing books changethis