Tag Archives: business books

business books at the movies

Posted on May 13, 2009 by Chris Houchens

You know, the movie is never as good as the book. Seems it’s pretty hard to capture the essence of a fictional (or real life) written story into a screenplay. But what kind of huge challenge would be faced when … Continue reading →

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me 2.0

Posted on April 7, 2009 by Chris Houchens

A few weeks ago, Dan Schawbel forwarded me a sneak peek of his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success and asked me to offer a review. The idea of a personal brand not a … Continue reading →

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seth doesn’t care for purple cows

Posted on October 13, 2008 by Chris Houchens

Today Seth wrote a post that seems to partially contridict the entire thesis of one of his most popular books, Purple Cow. (main takeaway from the book — Be remarkable. Stand out. Etc) From those who have read the book, … Continue reading →

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the eckberg effect

Posted on September 23, 2008 by Chris Houchens

A few weeks ago, I was being interviewed for a story by Cincinnati Enquirer reporter John Eckberg. As we corresponded and he read this blog, he noticed that I occasionally do a few book reviews and asked if I would … Continue reading →

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the chic entrepreneur

Posted on August 5, 2008 by Chris Houchens

A few months ago, I was contacted by reader Elizabeth Gordon about the possibility of the Shotgun Marketing Blog being a stop on her Virtual Book Tour for her new book, The Chic Entrepreneur. The Chic Entrepreneur is an entertaining … Continue reading →

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