Tag Archives: business books

the marketer’s bookshelf

Posted on November 7, 2011 by Chris Houchens

As I consult or speak, people often ask me for marketing or business book recommendations. While I sometimes review new business books on the blog, I didn’t have a list of the classics. I thought it would be nice to … Continue reading →

Posted in marketing | Tagged | 2 Comments

blitz aftermath

Posted on March 24, 2010 by Chris Houchens

You should never eat food cooked by a skinny chef. You also should never buy a marketing book from someone who can’t get the message out about that book. I am really happy with the success of Tuesday’s Amazon Blitz … Continue reading →

Posted in branding, strategy | Tagged , , , , | Comments Off

amazon blitz

Posted on March 22, 2010 by Chris Houchens

In the spirit of Joseph Jaffe’s Amazon bumrush, I’m holding the Brand Zeitgeist Amazon Blitz on Tuesday. Basically, the Amazon blitz is a focusing of all online efforts to game the Amazon sales ranks. If a book goes up on … Continue reading →

Posted in branding | Tagged , , | Comments Off

business book reviewers

Posted on February 22, 2010 by Chris Houchens

My publisher has provided me with a limited number of review copies of Brand Zeitgeist. I am looking for a few good online mavens and connectors who want to review the book. If you have an active (couple of posts … Continue reading →

Posted in branding | Tagged , | Comments Off

want to write a business book blurb?

Posted on November 12, 2009 by Chris Houchens

UPDATE: manuscript has been sent to all who requested it for blurbs. If you requested and didn’t get an email from me, contact me. ***************** For the past year, I’ve been writing a book. (a blog post will eventually be … Continue reading →

Posted in branding, marketing | Tagged , , , | 1 Comment