Tag: business books

the marketer’s bookshelf

As I consult or speak, people often ask me for marketing or business book recommendations. While I sometimes review new business books on the blog, I didn’t have a list of the classics. I thought it would be nice to

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blitz aftermath

You should never eat food cooked by a skinny chef. You also should never buy a marketing book from someone who can’t get the message out about that book. I am really happy with the success of Tuesday’s Amazon Blitz

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amazon blitz

In the spirit of Joseph Jaffe’s Amazon bumrush, I’m holding the Brand Zeitgeist Amazon Blitz on Tuesday. Basically, the Amazon blitz is a focusing of all online efforts to game the Amazon sales ranks. If a book goes up on

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business book reviewers

My publisher has provided me with a limited number of review copies of Brand Zeitgeist. I am looking for a few good online mavens and connectors who want to review the book. If you have an active (couple of posts

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want to write a business book blurb?

UPDATE: manuscript has been sent to all who requested it for blurbs. If you requested and didn’t get an email from me, contact me. ***************** For the past year, I’ve been writing a book. (a blog post will eventually be

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business books at the movies

You know, the movie is never as good as the book. Seems it’s pretty hard to capture the essence of a fictional (or real life) written story into a screenplay. But what kind of huge challenge would be faced when

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me 2.0

A few weeks ago, Dan Schawbel forwarded me a sneak peek of his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success and asked me to offer a review. The idea of a personal brand not a

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