Tag Archives: business analogies

three commencement addresses that are worth your time

Posted on May 10, 2011 by Chris Houchens

‘Tis the season for people to sit in hot black robes and listen to vague motivational pomptitude (and circumstanitude). Out there in the cultural zeitgeist, I think there are three commencement addresses that are worth your time. These three are … Continue reading →

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R.O.I.

Posted on August 25, 2010 by Chris Houchens

There seems to be a current craze in taking the standard abbreviation, R.O.I., and substituting another word for “Investment” to make a point. For example, I have recently heard people talk or read articles about things such as: Return on … Continue reading →

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Delivery

Posted on April 9, 2007 by Chris Houchens

You own a pizza company. You bake a pizza and have the delivery driver randomly pick a house out of the phone book to deliver the pizza to. The owner of the house has to “opt-out” of the pizza delivery. … Continue reading →

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Gump Marketing

Posted on March 20, 2007 by Chris Houchens

Lately, I’ve noticed lots of companies have adopted a Forrest Gump marketing philosophy. This occurs when you’re not taking care of the marketing side of the business, but you’re still growing and opportunities are presenting themselves because of destiny and/or … Continue reading →

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Marketing teaspoon

Posted on January 14, 2007 by Chris Houchens

I don’t know where this story should be attributed. But ever since I heard it several years ago, I’ve always remembered it…. There was a businessman who was having lunch with an older collegue. The businessman was telling his friend … Continue reading →

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