Tag Archives: budget

the little things

Posted on May 26, 2009 by Chris Houchens

People get excited about and take photos of little bottles of shampoo. Studies show that tips increase when the diner is given an after-dinner mint and the tip increases even more when the mint is personally handed to the diner … Continue reading →

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hey brother, can you spare a dime? I’m a little venti

Posted on March 18, 2009 by Chris Houchens

Starbucks is concerned that you think a $4 cuppajoe is an extragavance in a tight economy. They’re planning an ad campaign to rid your little mind of the “myth” of a $4 sbux treat. Since they’re knee-jerking and killing the … Continue reading →

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Budget Eye

Posted on September 18, 2007 by Chris Houchens

Most of the people that DON’T have an eye for good design are also the same people that DO control advertising purse strings. Pass it on…

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guerrillas peeing in the ocean

Posted on August 29, 2007 by Chris Houchens

Normally, I’m a cynic when it comes to the concept of guerrilla marketing. There are several reasons:–As with most marketing platforms, it’s misunderstood. People call some things guerrilla marketing that really aren’t.–Some guerrilla marketing tactics should be part of a … Continue reading →

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