Blog Archives

the little things

People get excited about and take photos of little bottles of shampoo. Studies show that tips increase when the diner is given an after-dinner mint and the tip increases even more when the mint is personally handed to the diner

Tagged with: , ,
Posted in marketing, strategy

hey brother, can you spare a dime? I’m a little venti

Starbucks is concerned that you think a $4 cuppajoe is an extragavance in a tight economy. They’re planning an ad campaign to rid your little mind of the “myth” of a $4 sbux treat. Since they’re knee-jerking and killing the

Tagged with: , , ,
Posted in marketing

Budget Eye

Most of the people that DON’T have an eye for good design are also the same people that DO control advertising purse strings. Pass it on…SharePrintEmailDiggReddit

Tagged with: ,
Posted in advertising

guerrillas peeing in the ocean

Normally, I’m a cynic when it comes to the concept of guerrilla marketing. There are several reasons:–As with most marketing platforms, it’s misunderstood. People call some things guerrilla marketing that really aren’t.–Some guerrilla marketing tactics should be part of a

Tagged with: , ,
Posted in marketing

Subscribe to the RSS feed with your reader or get an email everytime Chris publishes a new post by entering your email address below. There's no spam or other emails. You can unsubscribe anytime.

Bring one of the country's best marketing speakers, Chris Houchens, to speak to your group. Click here for more information. Houchens is a relaiable speaker who helps meeting planners make memorable corporate events
Click here for speaking topics, video demos, testimonials, and more.
Keynote marketing speaker Chris Houchens
Archives: 2005 – present