want to write a business book blurb?

UPDATE: manuscript has been sent to all who requested it for blurbs. If you requested and didn’t get an email from me, contact me.

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For the past year, I’ve been writing a book.
(a blog post will eventually be written about the joys and struggles of doing so)

It’s due to the publisher the week of Thanksgiving. (thankfully)

This new business book will hit the streets (as well as bookstores and Amazon) in early 2010. It looks at how groups and the overall society relates to brands and how brands can relate back to their markets’ culture. The book is geared toward brand novices. But it can also can be enjoyed by branding experts as a fresh look at how brands relate to society as well as a refresher of branding basics.

I’m looking for experts with demonstrative credentials in branding, advertising, or other business marketing areas to offer blurbs about the upcoming book.  These blurbs will be used in the forthcoming promotion of the book with the possibility of some being used on the book cover.
(uh, exactly what is a BLURB?)

If you’d like to write a short blurb about the book, please contact me via email or twitter by this weekend.

A pdf of the manuscript will be sent over the weekend only to those respondents that have offered sufficient credentials in their initial request. (super bonus points for previously published business authors!)

You’ll have a week (until 11/20) to read the manuscript (it’s a quick read) and send the blurb back to me along with how you’d like to be credited. If after reading the manuscript you feel that you cannot offer a positive recommendation, you are under no obligation to do so.

Bonus for people who read to the end of blog posts: Currently, the book will be published without a foreword. If after reading the book, you feel you can offer a 500 – 2000 word foreword. I’d be delighted in talking to you about how we can do that.

And if you’re stressed that you can’t help me right now, don’t despair. After the first of the year, there will be a blog book tour, a sales blitz, and the opportunity to do reviews.

Decaf Venti Amplification and Clarification with Foam

I wanted to clarify and add to my McDonalds “premium” post after something I saw on the news this morning. The focus of the story was that McDonalds is going after the morning coffee market now firmly held by Starbucks and Dunkin Donuts.

The talking head from McDonalds’ marketing department was listing the reasons why the new “premium” coffee was better than competitors:: They have a “special bold blend…how studies show that people get their morning coffee to go (perfect for drive-throughs)…and that they had more retail locations for customer convenience. On paper, these are all good reasons to get into the coffee market and expect to win. However, consumers don’t buy things in a marketing analysis. They buy them in the real world.

So what will happen in the real world? When it began in Seattle, Starbucks was all about the coffee….and only the coffee. The customers were coffee fanatics that could taste the subtle differences in different coffees. And some of those people still come to Starbucks.

But most of Starbucks’ customers now go there to announce to the world the following statement about themselves:

“I just paid $2 more for a cup of coffee than I needed to. I must be affluent (or at least doing OK). I am also worldly and hip because I have conveyed my coffee needs to a barista this morning. Look at the cup that I drink from and draw your own conclusions!”

90% of Starbucks’ customers don’t go there for the coffee. They go there for the CUP.

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