Tag: brand zeitgeist

the jolly old brand

I had been thinking about writing a Christmas post, but couldn’t come up with an idea. Then I realized I’d already written the post; it was just ensconced in a book. What follows is an excerpt (pages 53-56) from Chapter 7 (Brands are

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guesting at B2CMarketingInsider

I was delighted when Brian Rice recently invited me to do a guest blog post for his B2C Marketing Insider. (It also allowed me an opportunity to shill Brand Zeitgeist again!) My guest post is a little different from what

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san francisco #140conf

I will be on the book author’s panel (with Pamela Slim) at the #140conf in San Francisco on Aug 19th. This San Francisco version of the #140conf looks to be interesting as it’s a part of Connected Marketing Week. During

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blitz aftermath

You should never eat food cooked by a skinny chef. You also should never buy a marketing book from someone who can’t get the message out about that book. I am really happy with the success of Tuesday’s Amazon Blitz

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amazon blitz

In the spirit of Joseph Jaffe’s Amazon bumrush, I’m holding the Brand Zeitgeist Amazon Blitz on Tuesday. Basically, the Amazon blitz is a focusing of all online efforts to game the Amazon sales ranks. If a book goes up on

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business book reviewers

My publisher has provided me with a limited number of review copies of Brand Zeitgeist. I am looking for a few good online mavens and connectors who want to review the book. If you have an active (couple of posts

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judging the book by the cover

Finally. I present to you the cover of Brand Zeitgeist. My book, which will be available in March, reinforces basic marketing and branding principles and illustrates how organizations can use fundamental aspects of human nature to develop a brand strategy.

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