Tag Archives: brand zeitgeist

the jolly old brand

Posted on December 20, 2010 by Chris Houchens

I had been thinking about writing a Christmas post, but couldn’t come up with an idea. Then I realized I’d already written the post; it was just ensconced in a book. What follows is an excerpt (pages 53-56) from Chapter 7 (Brands are … Continue reading →

Posted in branding, marketing | Tagged , , , , , | 6 Comments

guesting at B2CMarketingInsider

Posted on July 26, 2010 by Chris Houchens

I was delighted when Brian Rice recently invited me to do a guest blog post for his B2C Marketing Insider. (It also allowed me an opportunity to shill Brand Zeitgeist again!) My guest post is a little different from what … Continue reading →

Posted in branding, strategy | Tagged , , | 1 Comment

san francisco #140conf

Posted on July 14, 2010 by Chris Houchens

I will be on the book author’s panel (with Pamela Slim) at the #140conf in San Francisco on Aug 19th. This San Francisco version of the #140conf looks to be interesting as it’s a part of Connected Marketing Week. During … Continue reading →

Posted in speaking | Tagged , , , | Comments Off

blitz aftermath

Posted on March 24, 2010 by Chris Houchens

You should never eat food cooked by a skinny chef. You also should never buy a marketing book from someone who can’t get the message out about that book. I am really happy with the success of Tuesday’s Amazon Blitz … Continue reading →

Posted in branding, strategy | Tagged , , , , | Comments Off

amazon blitz

Posted on March 22, 2010 by Chris Houchens

In the spirit of Joseph Jaffe’s Amazon bumrush, I’m holding the Brand Zeitgeist Amazon Blitz on Tuesday. Basically, the Amazon blitz is a focusing of all online efforts to game the Amazon sales ranks. If a book goes up on … Continue reading →

Posted in branding | Tagged , , | Comments Off