Posts Tagged brand zeitgeist
business book reviewers
Posted by Chris Houchens in branding on February 22, 2010
My publisher has provided me with a limited number of review copies of Brand Zeitgeist. I am looking for a few good online mavens and connectors who want to review the book.
If you have an active (couple of posts per month) small biz or marketing related blog, some dedicated Twitter followers, you’re a power Amazon reviewer, or you have some other online superpower — please email me and I’ll mail you a free copy of the book.
You’re under no obligation to provide a positive review — just an honest one. The reviews will be highlighted on this site and others during the online book tour from March 22 – 26.
The book is a quick read, 108 pages, and full of interesting case studies. The big idea behind Brand Zeitgiest is that it reinforces basic marketing and branding principles and illustrates how businesses can use fundamental aspects of human nature to develop a brand strategy. Find the pdf of the Brand Zeitgeist sell sheet here.
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By the way, the best way to keep up with events and other info about Brand Zeitgeist is to connect on the Brand Zeitgeist Facebook page (or if you’re not a FB person, all the Facebook posts feed to @BrandZeitgeist on Twitter.)
And mark your calendar for the Brand Zeitgeist Amazon.com Blitz on March 23rd. (Download a reminder for your calendar here.)
(Or if you can’t wait 
buy your copy of Brand Zeitgeist on Amazon.com or Barnes & Noble today!)
judging the book by the cover
Posted by Chris Houchens in branding on January 29, 2010
Brand Zeitgeist will be available in March.
Finally. I present to you the cover of Brand Zeitgeist.
My book, which will be available in March, reinforces basic marketing and branding principles and illustrates how organizations can use fundamental aspects of human nature to develop a brand strategy.
Click here to connect on the Brand Zeitgeist facebook page to stay informed about events and announcements about the book.
I’ll soon be looking for some folks who want to review advance copies of the book and/or host a stop on the blog book tour. Stay tuned.
want to write a business book blurb?
Posted by Chris Houchens in branding, marketing on November 12, 2009
UPDATE: manuscript has been sent to all who requested it for blurbs. If you requested and didn’t get an email from me, contact me.
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For the past year, I’ve been writing a book.
(a blog post will eventually be written about the joys and struggles of doing so)
It’s due to the publisher the week of Thanksgiving. (thankfully)
This new business book will hit the streets (as well as bookstores and Amazon) in early 2010. It looks at how groups and the overall society relates to brands and how brands can relate back to their markets’ culture. The book is geared toward brand novices. But it can also can be enjoyed by branding experts as a fresh look at how brands relate to society as well as a refresher of branding basics.
I’m looking for experts with demonstrative credentials in branding, advertising, or other business marketing areas to offer blurbs about the upcoming book. These blurbs will be used in the forthcoming promotion of the book with the possibility of some being used on the book cover.
(uh, exactly what is a BLURB?)
If you’d like to write a short blurb about the book, please contact me via email or twitter by this weekend.
A pdf of the manuscript will be sent over the weekend only to those respondents that have offered sufficient credentials in their initial request. (super bonus points for previously published business authors!)
You’ll have a week (until 11/20) to read the manuscript (it’s a quick read) and send the blurb back to me along with how you’d like to be credited. If after reading the manuscript you feel that you cannot offer a positive recommendation, you are under no obligation to do so.
Bonus for people who read to the end of blog posts: Currently, the book will be published without a foreword. If after reading the book, you feel you can offer a 500 – 2000 word foreword. I’d be delighted in talking to you about how we can do that.
And if you’re stressed that you can’t help me right now, don’t despair. After the first of the year, there will be a blog book tour, a sales blitz, and the opportunity to do reviews.
Brand Zeitgeist
Book Retailers: Click here for the Brand Zeitgeist sell sheet.
Other places
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