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Tag Archives: brand zeitgeist
the jolly old brand
I had been thinking about writing a Christmas post, but couldn’t come up with an idea. Then I realized I’d already written the post; it was just ensconced in a book. What follows is an excerpt (pages 53-56) from Chapter 7 (Brands are … Continue reading
Posted in branding, marketing
Tagged brand strategy, brand zeitgeist, christmas, coca-cola, holiday marketing, santa claus
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guesting at B2CMarketingInsider
I was delighted when Brian Rice recently invited me to do a guest blog post for his B2C Marketing Insider. (It also allowed me an opportunity to shill Brand Zeitgeist again!) My guest post is a little different from what … Continue reading
san francisco #140conf
I will be on the book author’s panel (with Pamela Slim) at the #140conf in San Francisco on Aug 19th. This San Francisco version of the #140conf looks to be interesting as it’s a part of Connected Marketing Week. During … Continue reading
blitz aftermath
You should never eat food cooked by a skinny chef. You also should never buy a marketing book from someone who can’t get the message out about that book. I am really happy with the success of Tuesday’s Amazon Blitz … Continue reading
Posted in branding, strategy
Tagged amazon, bestof2010, bootstrapping, brand zeitgeist, business books
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amazon blitz
In the spirit of Joseph Jaffe’s Amazon bumrush, I’m holding the Brand Zeitgeist Amazon Blitz on Tuesday. Basically, the Amazon blitz is a focusing of all online efforts to game the Amazon sales ranks. If a book goes up on … Continue reading

